Hiring your first software engineer is one of the highest-stakes decisions a funded startup makes. This person will not just write code. They will make architectural decisions that you will live with for years. They will set the engineering culture. They will be the person future hires measure themselves against. Get it right and you build momentum. Get it wrong and you lose six months of runway, plus the time it takes to undo their decisions.
The problem for non-technical founders is that most hiring advice focuses on evaluating technical ability, the one thing you genuinely cannot assess yourself. That matters, and you should bring in outside technical help for that part. But technical skill is only half the picture. Many of the most damaging red flags are entirely visible to non-technical founders, if you know what to look for.
This guide covers the warning signs at every stage: the CV, the interview, reference checks, and the trial project. These are patterns I have seen repeatedly across dozens of startups. They are not theoretical. Every red flag here has cost a real company real money.